Maxim Polkunov

Co-founder & Commercial Director, Weekend digital agency


2015 – B.A. in sociology, Russian State Social University

2016 – B.A. in branding and communication, Moscow Academy of Industry and Finance

2016 – MBA in advertising and public relations, Moscow Business School


Since 2012 is involved in digital marketing. He started his career as a marketer at 2GIS Company, coming up to head of marketing department in 2014. From 2015 to 2016 – head of marketing & sales department and special projects director at KudaGo Company. From 2016 till present moment – co-founder and commercial director of Weekend Agency for events and locations internet promotion.

Teaches at RMA business school, “Management in music business & entertainment industry” faculty.

Latest news


Dear friends, colleagues and partners! Our Best Wishes for the New 2021! Cultural Management Strategy & Practice continues its development . In 2020  pilot external session in Norilsk took place for the first time in the program’s history. We have new goals and objectives ahead.


On December 26 online stream to continue Culture & Management,  author’s cycle of Ilgiz Yanbukhtin, took place. “Results of passing 2020 in culture” was the main theme of the dialogue between Ilgiz Yanbukhtin and Evgeny Safronov.

Read more “Culture & Management online series. Dialogue with Evgeny Safronov”


On December 19 the stream by the end of the program pilot external session within “Culture & Management” online cycle took place. Read more “Culture & Management online series. Stream by the end of the program external session in Norilsk”

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