The MSU Professional Development Program

Cultural Management Strategy & Practice”


Program entrance requirements:

Officials and employees engaged in:

  • cultural management governmental authorities;
  • federal, regional or municipal cultural institutions;
  • public, non-profit or private cultural organizations;
  • state and private profit-making organizations focusing on marketing, external & public relations, international cultural relations, communications.

Individuals interested in cultural issues.


Training period:

40 hours, 1 week, full-time (intramural), accommodation is provided

Schedule: 6-8 hours/day


General Section

  1. Culture and the arts world system. Cultural policy & management subjects. Balance between managerial and creative. Culture as a “soft power”.
  2. Genesis of culture. Main epochs and styles of different kinds of art. Traditional & contemporary performing arts.
  3. Strategic and management models of cultural policies (Russia, Europe, Asia, America). Project making and project promotion technologies in visual arts, music and other kinds of art.

Special section

  1. Regional cultural identity. Analysis, formulation, priorities. Cultural development programs drafting in the regions of Russia: success factors (roundtable or practical training format).
  2. Culture as a sector of the economy and cultural economics. Potential and reality.
  3. Legal aspects of cultural management (contract system, intellectual property)
  4. Master classes and guest lectures


Latest news


Documents list: 1) application in free form to the Dean of MSU Department “Graduate School of Innovative Business” Mr. D. Koschug; 2) passport copy; 3) higher professional education diploma copy; 4) 2 photos 3×4 cm. By Agreement from May 6, 2019 between “New Russian Classics” company and MSU Department “Graduate School of Innovative Business” trainees sign the contract with “New Russian Classics” and make the payment. Tuition fee – 60000 roubles. Also, it’s possible to assist with dormitory providing by the University for the training period. 


Graduate School of Innovative Business of Moscow State University in partnership with “New Russian Classics” company starts regular admission of the trainees to “Cultural Management Strategy & Practice” educational & consulting program aimed at creative industries’ Chief Executive Officers and managers. Program planning period  from September 23 to September 28, 2019. Duration of studies: 48 academic hours, 6 days. By the end of the course trainees get MSU certificate on professional skills development. Deadline for submission – by September 2, 2019. In case of any admission issues, please turn to Galina Perepelkova, Program Coordinator- (+7-910-431-2195, e-mail:


On May 6, 2019 Cooperation Agreement between New Russian Classics company and Graduate School of Innovative Business of Moscow State University named after M. Lomonosov was signed. New Russian Classics CEO Mr. Ilgiz Yanbukhtin and Dean of Graduate School of Innovative Business, Professor Mr. Dmitri Koschug agreed on “Cultural Management Strategy & Practice” educational & consulting program implementation on the base of GSIB MSU, starting in fall 2019.


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