The MSU Professional Development Program

Cultural Management Strategy & Practice”


Program entrance requirements:

Officials and employees engaged in:

  • cultural management governmental authorities;
  • federal, regional or municipal cultural institutions;
  • public, non-profit or private cultural organizations;
  • state and private profit-making organizations focusing on marketing, external & public relations, international cultural relations, communications.

Individuals interested in cultural issues.


Training period:

40 hours, 1 week, full-time (intramural), accommodation is provided

Schedule: 6-8 hours/day


General Section

  1. Culture and the arts world system. Cultural policy & management subjects. Balance between managerial and creative. Culture as a “soft power”.
  2. Genesis of culture. Main epochs and styles of different kinds of art. Traditional & contemporary performing arts.
  3. Strategic and management models of cultural policies (Russia, Europe, Asia, America). Project making and project promotion technologies in visual arts, music and other kinds of art.

Special section

  1. Regional cultural identity. Analysis, formulation, priorities. Cultural development programs drafting in the regions of Russia: success factors (roundtable or practical training format).
  2. Culture as a sector of the economy and cultural economics. Potential and reality.
  3. Legal aspects of cultural management (contract system, intellectual property)
  4. Master classes and guest lectures


Latest news


Dear friends, colleagues and partners! Our Best Wishes for the New 2019! Together we made significant progress last year. We are facing an even more crucial stage of “Cultural Management Strategy & Practice” implementation ahead of us.


Listen to the interview of Ilgiz Yanbukhtin, “Cultural Management Strategy & Practice” Program Director, on the Orpheus radio in the run-up to the VII International Cultural Forum in Saint Petersburg. Roman Berchenko, deputy CEO of the Orpheus radio on broadcasting & concert activity, is a presenter. The interview is dedicated to Ilgiz Yanbukhtin’s career paths in cultural industry, as well as to formation and development issues of “Cultural Management Strategy & Practice” educational & consulting program which has been presented at the forum.


On November 17 Ilgiz Yanbukhtin presented the program at the VII International Cultural Forum in Saint Petersburg. Presentation took place within “Music” section and was titled “Cultural Management Strategy & Practice” program. Results of 2018″.

All the news