The MSU Professional Development Program

Cultural Management Strategy & Practice


Program entrance requirements

Types of trainees:

  • cultural officials (heads and employees of culture ministries/departments/offices – federal, regional, municipal);
  • heads and employees of official cultural institutions;
  • private managers (festival organizers, concert producers and promoters);
  • employees of public or private non-profit cultural entities;
  • employees of public and private organizations majoring in marketing, PR, international cultural relations, communications;
  • individuals interested in cultural industry.


Training period

54 academic hours, 6 days, full-time (intramural), accommodation is provided upon request.


General Section

  • Cultural policy & cultural management subjects.
  • Balance between managerial and creative. Culture as a “soft power”.
  • Strategic and management models of cultural policies (Russia, Europe, Asia, America).
  • Culture and cultural industries in the Russian Federation.
  • Culture as economic sector.

Special Section

  • Contemporary cultural institution/entity organizational structure. Cooperate management principles in cultural industry. Template, formation and development. Team building, HR policy, programming, branding.
  • Regional cultural identity (adaptation to particular region in case of a retreat). Analysis, formulation, priorities. Cultural development programs drafting in the regions of Russia: success factors.
  • Cultural management legal aspects. Establishment of intellectual property protection and management system for cultural institutions. Cultural institutions & organizations’ administrative and regulatory risks during the pandemic. Cultural institutions’ legal risks in public procurements and ways to minimize them.
  • Relationship between conveners and subordinate official cultural institutions.
  • Cultural management technologies and know-how in visual arts, music and performing arts: digital marketing in culture, role of the media.
  • Cultural events sponsorship. Fund raising and grant management features.
  • International cultural projects aspects.


Latest news


On March 9 the ceremony of awarding MSU advanced training certificates following pilot retreat in Norilsk, December 2020, took place at the Norilsk City Development Agency (NCDA) office. Read more “Certificates awarding as the result of pilot retreat 2020”


On February 2 the dialogue between Ilgiz Yanbukhtin, Cultural Manager Strategy & Practice Program Director, and Andrey Busygin took place.

Read more “Culture & Management online series. Dialogue with Andrey Busygin”


Dear friends, colleagues and partners! Our Best Wishes for the New 2021! “Cultural Management Strategy & Practice” continues its development. In 2020 for the first time in the program pilot external session in Norilsk took place. New goals and objectives are ahead.

All the news