Topics

Music

• The industry of classic and popular music. Key participants. The topic globally and in Russia.
• What does it mean to manage an event-organizing company or a creative team? Technologies and organization structure. The correlation of the creative aspects and the administrative ones.
• What is «a philharmonic society» and «the art of orchestra»? Main types and genres.
• The branding of an event-organizing company and/or a creative team.
• Producing events. Technologies and organizing work.
• Managing a concert hall. Forming and planning a repertoire policy. International and Russian experience.
• Planning and organizing a concert tour. International and Russian experience.
• How to organize a festival. Themes, programming. International and Russian experience.
• Forming and planning a repertoire policy of a creative team.
• The methods of implementation of cross-genre projects.

Theaters

• The industry of classic and contemporary dramatic theater. Key participants. The topic internationally and in Russia.
• What does it mean to manage a theater team (theater company)? Technologies and organization structure. The correlation between the creative aspects and the administrative ones.
• Branding of a theater company and/or a creative team.
• Producing theater events. Technologies and organizing work.
• Managing a theater or a theater center. International and Russian experience.
• Planning and organizing a theater tour.
• How to organize a festival. Themes, programming.
• Forming and planning a repertoire policy.
• The economy of theater.

General

• The methods of organizing and funding cultural activities (Russia, Europe, North America, Asia).
• Managing changes at cultural organizations. An introduction stage and a development stage.
• The correlation of the managing and the creative aspects in managing cultural establishments. Who is the boss?
• Culture as an economy sector and the economy of culture. How is the management in culture different from the management in other fields?
• Language and communication in cultural establishments.
• The issues related to forming a supervisory board for cultural establishments. Aims and tasks.
• Raising funds for cultural projects. The methods of finding ressources for the implementation of cultural projects (sponsors, grants, competition).
• Land development through cultural projects. The role of cultural establishments in local communities.
• What cultural projects «sell.» Moscow’s and regional experience as compared to the international one.
• Cultural marketing: competition for people and their time.
• Cultural projects’ audience: search or creation.
• Using media environment and multimedia for the implementation of cultural projects.
• Social networks and cultural establishments.
• Cultural projects as a driver for the development of cities and regions.
• Cooperation of cultural establishments during the implementation of cultural projects.

Museums

• The industry of museums exhibitions. Key participants. The topic globally and in Russia.
• What does it mean to manage a museum, an exhibition, a gallery, a center? Technologies and organizational structure. The correlation of the creative issues and the administrative ones. International and Russian experience.
• Branding of a museum, an exhibition, a gallery.
• Planning and organizing an exposition. International and Russian experience.
• How to organize an arts festival, a biennale? Themes, programming.
• Forming and planning activities at a museum, an exhibition.
• Organizing a private museum.
• The methods of implementing cross-genre projects.
• The economy of museums and exhibitions.

Movies

• Cinema production. Key participants. Cinema production globally and in Russia.
• What does it mean to manage cinema production, pre- and post-production, a cinema crew, technicians and administrators? Technologies and organizational structure.
• Branding of cinema production companies, organizations and/or a creative team.
• Producing in the cinema. Technologies and organizing work.
• Managing cinemas and cinema multiplexes. International and Russian experience.
• Planning and organizing cinema premieres and the system of the film distribution. International and Russian experience.
• How to organize a festival. Themes, programming.
• Forming and planning the activities of a cinema production company.
• The economy of the cinema.