Evgeniya Maltseva

CEO & founder, Sponsor Consulting 

Founded Sponsor Consulting company, which provides professional consulting to events’ organizers and authors of working with partners and sponsors projects. Consulting includes systematic approach: from the event fundraising strategy developing, project positioning to partner materials preparation, sponsorship integrations working out, negotiating and reporting.

Professional activity:
More than 7 years in sponsorship industry. From 2016 – member of European Sponsorship Association (ESA), jury member of the ESA AWARDS – the main prize in sponsorship, ESA working group member on developing education in sponsorship in Europe. Expert of bema! events marketing award, author of “Partnership and Events Sponsorship in New Conditions. Practice” master-classes, author of “Effective Events Sponsorship: from Communication Chaos to Strategic Partnership” federal education master-class series. Author of sponsorship materials in popular events marketing editions, speaker and discussion moderator at event market developing forums and conferences. Russian and foreign projects consultant.

Project experience (sponsors and partners attracting):

Rusfond Gala Evening, Mother’s Day at State Kremlin Palace, “Childhood Planet” Festival, Association of Independent Directors Forum, ECOFEST 2017, Concept Market Design Festival, “Cybathletics” Championship for people with high-end prosthetics, Nicolas Cage’s visit to Moscow, etc.

Latest news

10.03.2021

On March 9 the ceremony of awarding MSU advanced training certificates following pilot retreat in Norilsk, December 2020, took place at the Norilsk City Development Agency (NCDA) office. Read more “Certificates awarding as the result of pilot retreat 2020”

14.02.2021

On February 2 the dialogue between Ilgiz Yanbukhtin, Cultural Manager Strategy & Practice Program Director, and Andrey Busygin took place.

Read more “Culture & Management online series. Dialogue with Andrey Busygin”

31.12.2020

Dear friends, colleagues and partners! Our Best Wishes for the New 2021! “Cultural Management Strategy & Practice” continues its development. In 2020 for the first time in the program pilot external session in Norilsk took place. New goals and objectives are ahead.

All the news