Evgeniya Maltseva

CEO & founder, Sponsor Consulting 

Founded Sponsor Consulting company, which provides professional consulting to events’ organizers and authors of working with partners and sponsors projects. Consulting includes systematic approach: from the event fundraising strategy developing, project positioning to partner materials preparation, sponsorship integrations working out, negotiating and reporting.

Professional activity:
More than 7 years in sponsorship industry. From 2016 – member of European Sponsorship Association (ESA), jury member of the ESA AWARDS – the main prize in sponsorship, ESA working group member on developing education in sponsorship in Europe. Expert of bema! events marketing award, author of “Partnership and Events Sponsorship in New Conditions. Practice” master-classes, author of “Effective Events Sponsorship: from Communication Chaos to Strategic Partnership” federal education master-class series. Author of sponsorship materials in popular events marketing editions, speaker and discussion moderator at event market developing forums and conferences. Russian and foreign projects consultant.

Project experience (sponsors and partners attracting):

Rusfond Gala Evening, Mother’s Day at State Kremlin Palace, “Childhood Planet” Festival, Association of Independent Directors Forum, ECOFEST 2017, Concept Market Design Festival, “Cybathletics” Championship for people with high-end prosthetics, Nicolas Cage’s visit to Moscow, etc.

Latest news

31.12.2020

Dear friends, colleagues and partners! Our Best Wishes for the New 2021! Cultural Management Strategy & Practice continues its development . In 2020  pilot external session in Norilsk took place for the first time in the program’s history. We have new goals and objectives ahead.

27.12.2020

On December 26 online stream to continue Culture & Management,  author’s cycle of Ilgiz Yanbukhtin, took place. “Results of passing 2020 in culture” was the main theme of the dialogue between Ilgiz Yanbukhtin and Evgeny Safronov.

Read more “Culture & Management online series. Dialogue with Evgeny Safronov”

20.12.2020

On December 19 the stream by the end of the program pilot external session within “Culture & Management” online cycle took place. Read more “Culture & Management online series. Stream by the end of the program external session in Norilsk”

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