Evgeniya Maltseva

CEO & founder, Sponsor Consulting 

Founded Sponsor Consulting company, which provides professional consulting to events’ organizers and authors of working with partners and sponsors projects. Consulting includes systematic approach: from the event fundraising strategy developing, project positioning to partner materials preparation, sponsorship integrations working out, negotiating and reporting.

Professional activity:
More than 7 years in sponsorship industry. From 2016 – member of European Sponsorship Association (ESA), jury member of the ESA AWARDS – the main prize in sponsorship, ESA working group member on developing education in sponsorship in Europe. Expert of bema! events marketing award, author of “Partnership and Events Sponsorship in New Conditions. Practice” master-classes, author of “Effective Events Sponsorship: from Communication Chaos to Strategic Partnership” federal education master-class series. Author of sponsorship materials in popular events marketing editions, speaker and discussion moderator at event market developing forums and conferences. Russian and foreign projects consultant.

Project experience (sponsors and partners attracting):

Rusfond Gala Evening, Mother’s Day at State Kremlin Palace, “Childhood Planet” Festival, Association of Independent Directors Forum, ECOFEST 2017, Concept Market Design Festival, “Cybathletics” Championship for people with high-end prosthetics, Nicolas Cage’s visit to Moscow, etc.

Latest news

04.01.2019

Dear friends, colleagues and partners! Our Best Wishes for the New 2019! Together we made significant progress last year. We are facing an even more crucial stage of “Cultural Management Strategy & Practice” implementation ahead of us.

22.11.2018

Listen to the interview of Ilgiz Yanbukhtin, “Cultural Management Strategy & Practice” Program Director, on the Orpheus radio in the run-up to the VII International Cultural Forum in Saint Petersburg. Roman Berchenko, deputy CEO of the Orpheus radio on broadcasting & concert activity, is a presenter. The interview is dedicated to Ilgiz Yanbukhtin’s career paths in cultural industry, as well as to formation and development issues of “Cultural Management Strategy & Practice” educational & consulting program which has been presented at the forum.

22.11.2018

On November 17 Ilgiz Yanbukhtin presented the program at the VII International Cultural Forum in Saint Petersburg. Presentation took place within “Music” section and was titled “Cultural Management Strategy & Practice” program. Results of 2018″.

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