Evgeniya Maltseva

CEO & founder, Sponsor Consulting 

Founded Sponsor Consulting company, which provides professional consulting to events’ organizers and authors of working with partners and sponsors projects. Consulting includes systematic approach: from the event fundraising strategy developing, project positioning to partner materials preparation, sponsorship integrations working out, negotiating and reporting.

Professional activity:
More than 7 years in sponsorship industry. From 2016 – member of European Sponsorship Association (ESA), jury member of the ESA AWARDS – the main prize in sponsorship, ESA working group member on developing education in sponsorship in Europe. Expert of bema! events marketing award, author of “Partnership and Events Sponsorship in New Conditions. Practice” master-classes, author of “Effective Events Sponsorship: from Communication Chaos to Strategic Partnership” federal education master-class series. Author of sponsorship materials in popular events marketing editions, speaker and discussion moderator at event market developing forums and conferences. Russian and foreign projects consultant.

Project experience (sponsors and partners attracting):

Rusfond Gala Evening, Mother’s Day at State Kremlin Palace, “Childhood Planet” Festival, Association of Independent Directors Forum, ECOFEST 2017, Concept Market Design Festival, “Cybathletics” Championship for people with high-end prosthetics, Nicolas Cage’s visit to Moscow, etc.

Latest news

11.06.2019

Documents list: 1) application in free form to the Dean of MSU Department “Graduate School of Innovative Business” Mr. D. Koschug; 2) passport copy; 3) higher professional education diploma copy; 4) 2 photos 3×4 cm. By Agreement from May 6, 2019 between “New Russian Classics” company and MSU Department “Graduate School of Innovative Business” trainees sign the contract with “New Russian Classics” and make the payment. Tuition fee – 60000 roubles. Also, it’s possible to assist with dormitory providing by the University for the training period. 

11.06.2019

Graduate School of Innovative Business of Moscow State University in partnership with “New Russian Classics” company starts regular admission of the trainees to “Cultural Management Strategy & Practice” educational & consulting program aimed at creative industries’ Chief Executive Officers and managers. Program planning period  from September 23 to September 28, 2019. Duration of studies: 48 academic hours, 6 days. By the end of the course trainees get MSU certificate on professional skills development. Deadline for submission – by September 2, 2019. In case of any admission issues, please turn to Galina Perepelkova, Program Coordinator- (+7-910-431-2195, e-mail: gp@culturalmanager.ru).

07.05.2019

On May 6, 2019 Cooperation Agreement between New Russian Classics company and Graduate School of Innovative Business of Moscow State University named after M. Lomonosov was signed. New Russian Classics CEO Mr. Ilgiz Yanbukhtin and Dean of Graduate School of Innovative Business, Professor Mr. Dmitri Koschug agreed on “Cultural Management Strategy & Practice” educational & consulting program implementation on the base of GSIB MSU, starting in fall 2019.

 

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