Curriculum

The MSU Professional Development Program

Cultural Management Strategy & Practice

 

Program entrance requirements

Types of trainees:

  • cultural officials (heads and employees of culture ministries/departments/offices – federal, regional, municipal);
  • heads and employees of official cultural institutions;
  • private managers (festival organizers, concert producers and promoters);
  • employees of public or private non-profit cultural entities;
  • employees of public and private organizations majoring in marketing, PR, international cultural relations, communications;
  • individuals interested in cultural industry.

 

Training period

54 academic hours, 6 days, full-time (intramural), accommodation is provided upon request.

 

General Section

  • Cultural policy & cultural management subjects.
  • Balance between managerial and creative. Culture as a “soft power”.
  • Strategic and management models of cultural policies (Russia, Europe, Asia, America).
  • Culture and cultural industries in the Russian Federation.
  • Culture as economic sector.

Special Section

  • Contemporary cultural institution/entity organizational structure. Cooperate management principles in cultural industry. Template, formation and development. Team building, HR policy, programming, branding.
  • Regional cultural identity (adaptation to particular region in case of a retreat). Analysis, formulation, priorities. Cultural development programs drafting in the regions of Russia: success factors.
  • Cultural management legal aspects. Establishment of intellectual property protection and management system for cultural institutions. Cultural institutions & organizations’ administrative and regulatory risks during the pandemic. Cultural institutions’ legal risks in public procurements and ways to minimize them.
  • Relationship between conveners and subordinate official cultural institutions.
  • Cultural management technologies and know-how in visual arts, music and performing arts: digital marketing in culture, role of the media.
  • Cultural events sponsorship. Fund raising and grant management features.
  • International cultural projects aspects.

 

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